- Streamlined IP claim submission process
- Comprehensive claim tracking dashboard
- Centralized user management services
Helping you protect your intellectual property on Walmart.com
What are the benefits of Walmart Brand Portal?
Who is eligible to use Walmart Brand Portal?
- Rights owners with registered trademarks
- Authorized third-party brand protection agencies
- Authorized legal representatives
What do I need to get started?
- Company information
- Active trademark registration number
- Verifiable email address
Frequently Asked Questions
Walmart takes allegations of intellectual property infringement seriously. We built the Walmart Brand Portal with the goal to enable rights owners to better manage and protect their intellectual property rights on Walmart.com, and to build a trusted online platform for our customers.
To see the status of your application, please log into your Walmart Brand Portal account. You will see a message with the current application status upon login.
You can report any legitimate claims of intellectual property infringement for items listed on Walmart.com, including claims of copyright, trademark, patent, and counterfeit.
Please note that violations of exclusive distribution agreements are not the subject of IP infringement, and Walmart will not take action to enforce such agreements.
Yes, Walmart Brand Portal services are currently offered only for the United States Walmart.com marketplace.
Walmart Brand Portal currently only accepts trademarks registered with the United States Patent and Trademark Office (USPTO).
Walmart.com operates a publicly available webform for reporting alleged instances of intellectual property infringement.
A registered seller can use their Seller Center account credentials to log into the Brand Portal. On the landing page, use the “Login with Seller Center” option at the Log-In screen and you will be prompted to link your accounts. After you successfully link your accounts, you will only be able to use your Seller Center login credentials to access the Brand Portal.
